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Thoughts, views and insights from the VPAR team and industry partners.

LIV golfer Dustin Johnson

TaylorMade’s Partnership with LIV Golfer Dustin Johnson Ended

After an 18-year partnership that began when he turned professional in 2007, two-time major golf champion and LIV golfer Dustin Johnson and equipment manufacturer TaylorMade have parted...

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Golf player Rory Mcllroy

Five Reasons Why 2025 Could Be Rory Mcllroy’s Year

Rory Mcllroy has had one of the most decorated careers in golf. But despite his numerous wins, there’s still that one thing eluding him: a major victory...

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Golf player Ollie Schniederjans

Ollie Schniederjans’ Comeback Win in India

Ollie Schniederjans’ recent victory at the International Series India, held at the DLF Golf and Country Club in Gurugram, marks a significant milestone in his professional golf...

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Golf player Rory Mcllroy

Rory Oozes Class in Pebble Beach Victory

In a stellar performance at the 2025 AT&T Pebble Beach Pro-Am, Rory McIlroy clinched his 27th PGA Tour title. It marks his first victory of the year....

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Hotel Planner and the Challenge Tour

The Challenge Tour Tees Off a New Era with HotelPlanner.com Partnership

The golfing world is buzzing with excitement. The Challenge Tour announces its new title sponsorship with HotelPlanner.com. This partnership marks a significant milestone, not only for the...

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Golf players

Slow Play: The Silent Killer of PGA Tour Viewing Ratings

In a sport defined by precision, strategy, and the occasional jaw-dropping miracle shot, golf’s allure lies in its rhythm. Yet, in recent years, a growing concern has...

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VPAR Podcast

Interviews with golfing legends, industry experts and sporting heroes hosted by Sky journalist Ben Monro-Davies.

VPAR Socials

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